Longines
Watchmaking
Score 3/5- Country of origin
- Switzerland
- Group
- Swatch Group
- Founded
- 1832 (according to Wikidata)
- Level
- Accessible luxury
- Score
- 3 of 5 criteria met
The five criteria
A criterion is met only when sourced evidence shows it. “No data” does not mean “no”: nothing settles it yet.
High quality
Not establishedClearly superior materials and finish.
Authentic value
MetReal benefits, functional or emotional.
- Headquarters and workshops in Saint-Imier, where the house was founded in 1832. — consulted on 26 October 2026
Prestigious image
MetA reputation built on craft, expertise, heritage and service.
Premium price
Not establishedCustomers accept to pay far more than for an equivalent.
- Master Collection 39 mm automatic, steel (cheapest of the models shown): €2,550 — consulted on 26 October 2026
Sector threshold: €5,000
Resonance
MetDeep attachment and loyalty from customers.
Reference lists
- The Swatch Group: ranked 12 in Deloitte, Global Powers of Luxury Goods (2023 (financial year 2022) edition) — consulted on 26 October 2026
Official website · Wikidata item (Q603698)
Places
41 places from OpenStreetMap. See on the map
China (12)
- Longines — Boutique — 前海壹方城 新湖路, Bao'an
- Longines — Boutique — Beijing
- Longines — Boutique — Gangxia
- Longines — Boutique — Ganzhou
- Longines — Boutique — Ganzhou
- Longines — Boutique — Luohu District
- Longines — Boutique — Nanjing
- Longines — Boutique — Ningbo
- Longines — Boutique — Qingdao
- Longines — Boutique — Qingdao
- Longines — Boutique — Tianjin
- Longines — Boutique — Yiwu
United Kingdom (4)
- Longines — Boutique — Glasgow
- Longines — Boutique — 6 James Street, London
- Longines — Boutique — 411 Oxford Street, London
- Longines — Boutique — Shepherds Bush
Australia (2)
- Longines — Boutique — Melbourne City Centre
- Longines — Boutique — 110 William Street, Perth
Hong Kong SAR China (2)
- Longines — Boutique — 彌敦道 Nathan Road, Mong Kok
- Longines — Boutique — 廣東道 Canton Road, Tsim Sha Tsui
India (2)
- Longines — Boutique — Bengaluru
- Longines — Boutique — New Delhi
Malaysia (2)
- Longines — Boutique — Bayan Lepas
- Longines — Boutique — Bukit Bintang
Russia (2)
- Longines — Boutique — Moscow
- Longines — Boutique — Moscow
United States (2)
- Longines — Boutique — Financial District
- Longines — Boutique — Santa Clara
Austria (1)
- Longines — Boutique — Innere Stadt
Chile (1)
- Longines — Boutique — 2461 Avenida Andrés Bello, Providencia
France (1)
- Longines — Boutique — Paris 06 Luxembourg
Italy (1)
- Longines — Boutique — 11 Piazza Risorgimento, 23847 Molteno
Japan (1)
- Longines — Boutique — Okayama
Macao SAR China (1)
- Longines — Boutique — 2-16A 羅保博士街 Rua do Dr. Pedro Jose Lobo, Sé
Romania (1)
- Longines — Boutique — 42D Șoseaua București-Ploiești, 015011 București
Serbia (1)
- Longines — Boutique — Belgrade
Singapore (1)
- Longines — Boutique — Novena
Sint Maarten (1)
- Longines — Boutique — Front Street, Philipsburg
Slovenia (1)
- Longines — Boutique — 4 Wolfova ulica, Ljubljana
Switzerland (1)
- Longines — Boutique — Thun
Vietnam (1)
- Longines — Boutique — Vinhomes Royal City