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Editorial addition: Added at the editor’s request: not on any of the reference lists consulted.

Country of origin

Sweden

Group

Independent

Founded

1994 (according to Wikidata)

Level

Absolute luxury

Score

1 of 5 criteria met

The five criteria

A criterion is met only when sourced evidence shows it. “No data” does not mean “no”: nothing settles it yet.

1. High quality

   ✕Not established

   Clearly superior materials and finish.

2. Authentic value

   –No data

   Real benefits, functional or emotional.

3. Prestigious image

   ✕Not established

   A reputation built on craft, expertise, heritage and service.

4. Premium price

   –No data

   Customers accept to pay far more than for an equivalent.

5. Resonance

   ✓Met

   Deep attachment and loyalty from customers.

   • Wikipedia article in 46 languages (threshold: 20)

Reference lists

No reference list.

Official website · Wikidata item (Q35594)

Places

2 places from OpenStreetMap. See on the map

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