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Country of origin

France

Group

LVMH

Founded

1765 (according to Wikidata)

Level

Accessible luxury

Score

4 of 5 criteria met

The five criteria

A criterion is met only when sourced evidence shows it. “No data” does not mean “no”: nothing settles it yet.

1. High quality

   ✓Met

   Clearly superior materials and finish.

   • Member: Comité Colbert — consulted on 26 October 2026

2. Authentic value

   ✓Met

   Real benefits, functional or emotional.

   • Grapes from the Cognac appellation, double distillation and ageing in French oak. — consulted on 26 October 2026

3. Prestigious image

   ✓Met

   A reputation built on craft, expertise, heritage and service.

   • Member: Comité Colbert — consulted on 26 October 2026
   • Founded in 1765: 261 years of heritage (threshold: 50 years)

4. Premium price

   –No data

   Customers accept to pay far more than for an equivalent.

5. Resonance

   ✓Met

   Deep attachment and loyalty from customers.

   • Wikipedia article in 41 languages (threshold: 20)

Reference lists

• Member: Comité Colbert — consulted on 26 October 2026

Official website · Wikidata item (Q1229287)

Places

No place of this brand is recorded in OpenStreetMap yet.

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