← Map

Country of origin

United States

Group

Swatch Group

Founded

1932 (according to Wikidata)

Level

Absolute luxury

Score

3 of 5 criteria met

The five criteria

A criterion is met only when sourced evidence shows it. “No data” does not mean “no”: nothing settles it yet.

1. High quality

   ✕Not established

   Clearly superior materials and finish.

2. Authentic value

   ✓Met

   Real benefits, functional or emotional.

   • Two production workshops in New York, one in the diamond district. — consulted on 26 October 2026

3. Prestigious image

   ✓Met

   A reputation built on craft, expertise, heritage and service.

   • The Swatch Group: ranked 12 in Deloitte, Global Powers of Luxury Goods (2023 (financial year 2022) edition) — consulted on 26 October 2026
   • Founded in 1932: 94 years of heritage (threshold: 50 years)

4. Premium price

   –No data

   Customers accept to pay far more than for an equivalent.

5. Resonance

   ✓Met

   Deep attachment and loyalty from customers.

   • Personal appointment with an expert, in the salon of one’s choice. — consulted on 26 October 2026

Reference lists

• The Swatch Group: ranked 12 in Deloitte, Global Powers of Luxury Goods (2023 (financial year 2022) edition) — consulted on 26 October 2026

Official website · Wikidata item (Q3127942)

Places

1 places from OpenStreetMap. See on the map

Report an error