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Country of origin

France

Group

LVMH

Founded

2009 (according to Wikidata)

Level

Intermediate luxury

Score

2 of 5 criteria met

The five criteria

A criterion is met only when sourced evidence shows it. “No data” does not mean “no”: nothing settles it yet.

1. High quality

   ✓Met

   Clearly superior materials and finish.

   • Member: Comité Colbert — consulted on 26 October 2026

2. Authentic value

   –No data

   Real benefits, functional or emotional.

3. Prestigious image

   ✓Met

   A reputation built on craft, expertise, heritage and service.

   • Member: Comité Colbert — consulted on 26 October 2026

4. Premium price

   –No data

   Customers accept to pay far more than for an equivalent.

5. Resonance

   ✕Not established

   Deep attachment and loyalty from customers.

Reference lists

• Member: Comité Colbert — consulted on 26 October 2026

Official website · Wikidata item (Q104381586)

Places

No place of this brand is recorded in OpenStreetMap yet.

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