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Country of origin

France

Group

Kering

Founded

1760 (according to Wikidata)

Level

Intermediate luxury

Score

4 of 5 criteria met

The five criteria

A criterion is met only when sourced evidence shows it. “No data” does not mean “no”: nothing settles it yet.

1. High quality

   ✓Met

   Clearly superior materials and finish.

   • Member: Walpole — consulted on 26 October 2026

2. Authentic value

   ✓Met

   Real benefits, functional or emotional.

   • Every batch of Aventus is hand-blended and matured at Creed’s facility in Ury, France. — consulted on 26 October 2026

3. Prestigious image

   ✓Met

   A reputation built on craft, expertise, heritage and service.

   • Member: Walpole — consulted on 26 October 2026
   • Founded in 1760: 266 years of heritage (threshold: 50 years)

4. Premium price

   ✓Met

   Customers accept to pay far more than for an equivalent.

   • Aventus, eau de parfum 100 ml: €330 — consulted on 26 October 2026

   Sector threshold: €150

5. Resonance

   ✕Not established

   Deep attachment and loyalty from customers.

Reference lists

• Member: Walpole — consulted on 26 October 2026

Official website · Wikidata item (Q1139471)

Places

1 places from OpenStreetMap. See on the map

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